EST. 2021

New York City

BABYBOY is committed to respecting your privacy rights and personal data. This privacy policy ("Policy") explains how we collect, store and use your personal data when you browse the www.babyboy.co website (the "Site"), shop with us or otherwise provide your personal data to us. These terms will apply regardless of how the Site is accessed and will cover any technologies or devices by which we make the Site available to you.

This Privacy Policy provides you with details about the types of personal data that we collect from you, how we use your personal data and the rights you have to control our use of your personal data.

You must read this privacy policy carefully and we recommend that you print and retain a copy for your future reference. By browsing or otherwise using this Site, you must have read this Policy.

When we say “BABYBOY”, “us”, “our” or “we” in this Policy, we are referring to Apollo, LLC, a company incorporated under the Laws of New York State.

For the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679, the “GDPR”), BABYBOY is the “data controller” (as defined in the GDPR) of the personal data, when it determines the purposes and means of the processing of personal data.

In addition, under the GDPR:

“personal data’”means any information relating to you and that identifies you, directly or indirectly;

“processing’” means any operation or set of operations which is performed on personal data or on sets of personal data.

If you have any questions or concerns relating to this Policy or any other privacy-related questions or if you would like to exercise any of your rights above described, please contact us at help.babyboy.co@gmail.com

Or by writing to the following address:

Apollo, LLC

PO BOX UNAVAILABLE

78 Jefferson Avenue

Deer Park, NY 11729

SECTION 1 - WHICH CATEGORIES OF PERSONAL DATA DO WE COLLECT FROM YOU AND FOR WHICH PURPOSES?

We collect personal data, either directly from you, typically obtained through forms on our Site, or indirectly when you interact with us.

When we collect personal data through forms, fields marked with an asterisk are mandatory. Some of the personal data we request from you are either necessary for us to perform a contract between you and BABYBOY, or to provide you with a service you have asked for, or to comply with legal requirements. If you do not provide the personal data marked with an asterisk, this may affect the goods and services that we can provide.

We collect and process personal data for the following purposes:

Customer relationship management where we mainly collect identifying data such as your name and your contact details;

Management of the orders where we collect information such as your name, e-mail address, billing address, delivery address, telephone number, product selections, credit card or other payment information;

Sending commercial communications, in particular via your subscription to our newsletters by entering your e-mail address;

Management of after-sale services when BABYBOY answers to requests regarding our products or our brand if you contact us at help.babyboy.co@gmail.com

Analysis of the ergonomy of our Site via some cookies or other technologies allowing us to collect information about your online browsing, such as information regarding your browser type, the country code where your device is located, the pages of our website that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our Site.

Our Site may also use a website recording service which may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. Data collected by this service is used to improve our website usability. The information collected is stored and is used for aggregated and statistical reporting.

All the data collected in connection with the ergonomy of the Site is statistical data about our users' browsing actions and patterns and does not identify any individual.

Legal basis for processing your personal data is as follows:

Processing of data relating to customer relationship management and management of your orders are either based on the performance of a contract between you and BABYBOY (e.g. when you create an account with us or you order a product from us), or based on our legitimate interests (transaction security helps us to prevent fraud);

Processing of data linked with the sending of commercial communications are based on your specific consent;

Legal basis to process data in view of the organization of competitions or promotional operations is the performance of a contract between you and BABYBOY (to allow you to participate in such operation);

When you send a request regarding our products or our brand, processing of your data is based on your specific consent;

Processing linked to the ergonomy of our Site and the development of statistics is based either on our legitimate interests for the cookies used to improve our website and to ensure it functions properly and it is secure and safe, or on your specific consent for all the other cookies (to send targeted advertising or to propose tailored services, to run statistics). For more information, please refer to our “Cookies” below section.

SECTION 2 - WHO MAY ACCESS YOUR PERSONAL DATA?

We will treat all your Personal Information as confidential. Information about our customers is important and protecting your privacy is essential to us so we do not share your personal data with any third-parties other than for the limited reasons specified below.

We will only disclose data to:

Other companies within our Group of companies,

Suppliers we engage to process data on our behalf,

Government bodies and law enforcement agencies to comply with legal obligations or protect some rights,

Successors in title to our business (in the case of a transfer of assets or if we sell any or part of our business).

We share personal information with our parent company or other entities within our Group which follow practices at least as protective as those described in this Privacy Policy.

We share personal data on a limited basis with trusted suppliers we use to perform operations on our behalf. These suppliers can assist us by providing us our Internet platform, providing marketing assistance, delivering our products to you, providing customer service or helping us to prevent fraud. We only provide them with personal information they need to perform their services and we ask them to commit to use your data only for specific listed purposes. We will always use our best efforts to make sure that these third-parties will keep your personal data secure and confidential.

We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Policy; or protect the rights, property or safety of the Site, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. However, this does not include selling, renting, sharing, or otherwise disclosing personal information for commercial purposes in violation of the commitments set forth in this Policy.

SECTION 3 - WHERE DO WE STORE YOUR PERSONAL DATA?

Internet is used in a global environment, using it to collect and process personal data involves the transmission of data on an international basis. The data that we collect from you will always be held securely and in line with the requirements of any applicable regulations regarding data protection.

It may also be processed by third-parties operating outside of our parent company that are working for us or for one of our suppliers in the following countries: United States. Such third-parties may be engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services.

Where we transfer personal data to third-parties outside our parent company, we ask them to provide sufficient guarantees to implement appropriate technical and organizational measures in such a manner that processing will meet the requirements of the regulation and ensure the protection of your rights as data subject.

SECTION 4 - HOW LONG DO WE KEEP YOUR PERSONAL DATA?

We will keep your personal data for as long as we need it to achieve the purpose for which it has been collected or to meet our legal obligations.

We keep the data relating to the creation of an account until you request us to delete it or after 36 months of inactivity, unless we need to keep it for reasons that are legally justifiable.

Data relating to product order will be kept for the duration of our contractual relationship linked to the management of the order;

When you take part to competitions or promotional operations, your data will be kept for the duration of such operation;

Data relating to your subscription to our newsletter will be kept until you request us to unsubscribe, unless we need to keep it for reasons that are legally justifiable;

When you send us a request regarding our products or our brand, your data will be kept for the time necessary to handle such request;

Personal data within cookies set on your terminal will be kept for as long as we need it to achieve the purpose for which it has been collected (e.g. session identification cookies are just kept for the duration of the ongoing session).

We might keep some personal data for a longer time to comply with legal or regulatory obligations (e.g. to meet our obligations linked with invoicing) or to protect our legitimate business interests (e.g. to bring a claim before the Court). In such a case, the personal data will be kept for the duration of the legal obligation or until the date of prescription of any legal action and/or claim.

SECTION 5 - PROFILING

We might display or send personalized content or communications using profiling techniques (defined by the GDPR as ‘any form of automated processing of personal data evaluating the personal aspects relating to a natural person’, in particular to analyze or predict aspects concerning the data subject's personal preferences or interests, behavior or location).

Targeted information:

When you agree to be contacted by us for commercial purposes, we may send you e-mails and other communications about goods and services that may be of interest to you. We do this by studying our customers' online browsing and shopping habits, and providing them with information about the products they have viewed and those they use. If you have indicated your preferences when you have given us your details, we may use them to better select the information we will send you.

SECTION 6 - TRANSACTION SECURITY AND WEBSITE MISUSE

To provide you with the best services and to allow you a secure experience regarding the payment and the delivery of your orders, we will use some of your data in order to prevent and to avoid any misuse of this Site.

Concerned data are: data regarding the implementation of the contract (purchased items, personal information, payment method and banking data), data relating to your visits on this Site (information about visited web pages and click paths), together with anonymous data of your devices used to visit the Site (resolution of your monitor or version of your operating system), and that can be used to recognize your terminals on subsequent visits with a certain degree of probability.

Following such test and depending on the result, we may decide to implement any relevant security measures or, when the transaction security can’t be ensured, we may decide to cancel the order. In case of an incident, such as fraudulent use of the means of payment or fraud with the delivery, the data relating to the order will be stored in a specific file which would allow us to conduct any relevant additional verification for future orders. You will be notified of any test conducted by us, allowing you to express your observations.

In the case you withdraw your consent to the processing of your personal data regarding transaction security, you may no longer be able to use the website or to place an order.

SECTION 7 - YOUR RIGHTS ON YOUR PERSONAL DATA

You have the following rights at any time:

The right to request from us rectification of any personal data that is inaccurate or incomplete;

The right to request erasure of personal data if the data is no longer necessary in relation to the purposes for which they were collected or otherwise processed or if you withdraw your consent (we might have to keep some personal data to meet legal requirements or legitimate interests though).

The right to obtain restriction of processing where one of the following applies:

If you have contested the accuracy of your personal data, processing shall be restricted for a period enabling us to verify such accuracy,

When processing is unlawful and you oppose the erasure of your personal data and request the restriction of their use instead,

If we no longer need the personal data for the purposes of the processing but they are required by you to establish, exercise or defend your legal claims,

When you have objected to processing based on legitimate interests, processing shall be restricted for a period enabling the verification whether our legitimate grounds override yours.

The right to object, on grounds relating to your particular situation, where processing of your personal data is based on our legitimate interests. You also have the right to object at any time to processing for direct marketing purposes (including profiling to the extent that it relates to such direct marketing);

The right to opt out of any marketing communications that we may send you by contacting us using the following contact details: help.babyboy.co@gmail.com

The right not to be subject to a decision based solely on automated processing including profiling, which produces legal effects concerning you or similarly significantly affects you (unless if this decision is necessary for entering into, or performance of, a contract between you and BABYBOY or is based on your explicit consent);

The right to lodge a complaint with a supervisory authority if you have reasons to think that your rights on your personal data are infringed by BABYBOY

SECTION 8 - SECURITY

We are committed to offering our customers a safe and secure environment. Whilst we take appropriate technical and organizational measures to safeguard the personal data that you provide to us, no transmission over the internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session for your security. In addition we recommend that you take the following security measures to enhance your online safety:

Keep your account passwords private. Remember, anybody who knows your password may access your account.

When creating a password, use at least 8 characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained.

Avoid using the same password for multiple online accounts.

SECTION 9 - LINKS TO THIRD-PARTY WEBSITES

Certain links within the Site may be to other unrelated third-party companies. We will never share your personal information with those third-party companies.

Links provided on our Site to third-party websites are provided as a convenience to you and we do not control those sites or their privacy practices, which may differ from ours. We do not endorse or make any representations about any third-party sites that may be accessible through this site. We encourage you to review the privacy policy of any company before submitting your personal information.

The data you choose to give to unrelated third-parties is covered by their privacy policies. Some third-party companies may choose to share their personal data with us; that sharing is governed by that third-party's privacy policy.

We cannot be responsible for personal data that third-parties may collect, store and use through their websites. You should always read the privacy policy of each website you visit carefully.

SECTION 10 - CHILDREN

We do not and will not knowingly collect information from any unsupervised person under the age of 16 For the processing of the personal data of a person below the age of 16, the consent of the holder of parental responsibility is necessary. BABYBOY does not knowingly collect any personally identifiable information about persons under the age of 16, provide any personally identifying information about such persons under the age of 16, regardless of its source, to third-parties, and does not knowingly use such information for any marketing or promotional purposes.

SECTION 11 - FALSE E-MAILS

We will never ask you to confirm any account or credit card details via e-mail. If you receive an e-mail claiming to be from a representative of BABYBOY asking you to do so, please ignore it and do not respond.

SECTION 12 - CHANGES TO OUR PRIVACY POLICY

Our business is constantly changing and our Policy will also change. You should check our website frequently to view recent changes. Any changes to the Privacy Policy will be posted on the Site and the date at the bottom of this page will be amended to reflect when it is revised.

Last Date Updated - January 19th, 2026

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